OpenAI’s revenue chief wrote a four-page memo that reads like a war plan. Lock in enterprise users. Attack competitors’ numbers. Build a moat. Days later, a three-person French studio beat EA on Steam’s bestseller list with a $9 hand-drawn roguelite.
These stories have nothing to do with each other. Except they have everything to do with each other.
The word of the week — maybe the word of the year — is “moat.” Every incumbent is suddenly terrified that its walls aren’t high enough. OpenAI wants one and is willing to shelve a billion-dollar data centre to chase it. Hollywood studios are trying to merge into one. EA tried to buy one with a 75% discount. Trump tried to command one with the US Navy.
None of it is working.
EA slashed the price of its football game to a quarter of retail and still lost to Sol Cesto. The reviews told the story: players were tired of the same repackaged product and found something that felt made for them. No licensing deal. No annual release cycle. No billion-dollar marketing budget. Just a good game that respected its audience.
Or take the Hollywood megamerger. More than a thousand industry professionals — including Oscar winners who work for the studios involved — signed a letter demanding regulators kill a deal that would leave America with four major film studios. The people inside the machine told the machine to stop.
Then there’s the workforce. Twenty-nine percent of employees admit to actively sabotaging their company’s AI rollout. Among Gen Z, it’s 44 percent. Companies are spending billions to integrate artificial intelligence, and nearly a third of their workers are quietly breaking it on purpose. The most powerful technology companies on Earth are meeting resistance not from competitors or regulators, but from their own users.
This is not David versus Goliath. It is Goliath realizing the sling was always in the room.
Scale used to protect. Distribution networks, capital advantages, brand recognition — these were fortifications. Now a three-person studio can reach the same digital storefront as Electronic Arts. An open letter can generate more coverage than a press tour. A Reddit account with no verified identity can trigger a federal grand jury, which tells you something about both the power of anonymity and the insecurity of the institution pursuing it.
Even in geopolitics, the pattern holds. The United States tried to enforce a naval blockade at the Strait of Hormuz and couldn’t get a single NATO ally to join. The most powerful military alliance in history, and the commanding power stood alone. Scale of force met absence of consent. The ships are still there. The legitimacy isn’t.
Power isn’t disappearing. It’s harder to wield casually. Sudan is starving while the world watches Iran, and no indie game or open letter will close that gap. But the moat mentality itself is a confession. When OpenAI writes memos about locking in users, when EA drops its price by three-quarters, when Hollywood tries to merge its way to safety — they are all saying the same thing.
The walls aren’t working. The people behind them are nervous.
They should be.