A game called Internet Entrepreneurship Simulator asks players to build the world’s number one internet company during the first dot-com boom. As of its launch day, it could not attract a single concurrent player.

The title, developed by Mamba Studio and priced at $3.99 on a 20% launch discount, hit Steam’s New Releases chart on April 25, 2026. Its player count sat at exactly zero — down 100% from its previous run, according to Steam data. It has no user reviews, because no one has reviewed it.

The irony is the entire joke, but Internet Entrepreneurship Simulator is hardly alone. Scanning the same batch of new releases tells a grimmer story about what Steam’s open-publishing model means for most developers.

Other titles in the same release batch also reportedly showed zero concurrent players on their respective Steam store pages, according to manual checks by this publication. All charted on New Releases by virtue of simply existing.

Steam’s discoverability problem is well documented, but the numbers sharpen the point. A platform that processes thousands of new releases each month offers most of them nothing resembling an audience. The New Releases chart becomes a kind of mass grave — every title visible for a few hours before being pushed below the fold by the next wave.

Mamba Studio’s description pitches a familiar fantasy: “Can the player play the role of an entrepreneur who has failed many times but never gives up?” As a business proposition, the answer arrived before anyone could click play.

Sources